What is Email Marketing?

Email marketing is a form of digital marketing where businesses send promotional or informative messages to a list of subscribers through email. The purpose of email marketing is to build relationships with customers, promote brand awareness, and drive sales. Email marketing campaigns can include newsletters, promotional offers, transactional emails, and other types of communication.

Email has an ability many channels don't: creating valuable, personal touches - at scale.  "David Newman"

You can communicate with your target customer through email marketing and if your target customer base is in between 1200 then you can do free email marketing by using Mailchimp. It provides you a free plan with basic email marketing features such as email creation and scheduling.

What can you send in email marketing?

In email marketing, businesses can send a variety of types of messages including:

1. Newsletters: Regular updates on company news, new products, or industry trends.
2. Promotional offers: Special discounts, promotions, or sales alerts.
3. Transactional emails: Automated emails that are triggered by specific customer actions, such as a purchase or password reset.
4. Event invitations: Invitations to webinars, live events, or product launches.
5. Surveys: Requests for customer feedback or opinions.
6. Educational content: Tutorials, tips, or guides related to a particular topic or product.
7. Product updates: Information about new features, enhancements, or bug fixes for a particular product or service.

Overall, the content of email marketing campaigns should be relevant, valuable, and engaging for the recipient.